Canada's national marketing research association, MRIA, has just released the report of a study on government use of public opinion research.
For the most part, the report confirms what a regular reader of a quality newspaper would already know -- that our federal government now uses research and data of all kinds to confirm, rather than inform, their thinking, when they use data at all. Less data is collected, and what is collected is often of lower quality. Notably, the abandonment of the census, replacing it with a costlier, less valid, and less useful household survey.
But the leaders were pretty smart about what makes for good research and what they would like more of.
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