OK, I confess that the session on Training the Next Generation of Research Pros by Lisa Courtade of Merck, was actually pretty good. I just don't have a lot of patience for that topic, so didn't take notes. My key takeaway: we need to be polymaths (think Leonardo DaVinci)
On to Imran Anwar, of Microsoft, who has included two whole slides on his bio and disclaimers. Quite witty, actually, but rather a profligate use of time when you only have 15 minutes? (Yes, that is a quallies' take -- we budget time like other people budget money.)
He summarizes five decades of technology: mainframe > PC + Apps > Client/Server > Internet > Cloud. The future: "It will all be wireless."
You will be competing with a lot of other things begging attention. We are beginning a new decade of disruption. It is scary and also exciting ...
He advises us not to be held back by what we think technology can do, or what we are told it can do, because it can probably do whatever we want/need.
Even the people who can't work in safe manufacturing facilities now have the resources to buy second phones because they like the color, for example. That is the change wrought by the price and penetration of technology -- a major democratization of access.
BYOD (Bring Your Own Device) will yield to BYOF (Bring Your Own Future). Love that. Whatever your view of the future is, you can come up with it.
He says micropayments will allow the monetization of almost anything. He sees this helping the #MRX industry. Are we doing surveys, or are we delivering valuable, actionable information that clients can immediately use? He urges us to seek insights into the insights process. To innovate in how we target, measure, manage, deliver, and adapt. To be decisions drivers and change agents -- to be the platform for business innovation.
(Side note: Why do hotels insist on having noisy doors in meeting rooms? Surely this is as important as serving Starbucks coffee? Get out the duct tape!)
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