End the survey torture now - write better surveys.

I decided it was time to stop complaining and invest some time in a solution. There are just so many bad surveys out there.

So I decided to write a nice focused e-book  for the people who need it most. Not research professionals (who do sometimes write terrible surveys, of course, but should know better). I wrote it for all those people who are not in the survey business, but find themselves needing to do a survey anyway.

Consultants, mostly. But also facilitators, coaches, speakers, trainers. Volunteers on association committees and boards. Association executives. Analysts who haven't been sent on training yet. Managers outside the research function who find themselves doing a survey. In short, all those folks who have surveys thrust upon them and would like to do a better job at them.

There's lots more about the book here, including the table of contents. You can buy the e-book for immediate download using any credit card you want, from Gumroad, a nice simple service that just does this one thing very well. No excuses, it's seriously good value.

Research Tools for Consultants: The Survey

Think of it as buying us both a really large latte, and me telling you everything I know for about two or three hours. Well, as much as I could put into 42 pages, anyway, and still keep it readable, fast, and focused.

So please. Be part of the solution. Stop the survey torture. Read the book. Follow the simple rules and checklists. (And don't embarass yourself with any more awful surveys.)