Occasionally we talk here about marketing not-for-profit organizations. These are the people who sell you the opportunity to feel good, or feel involved, instead of an opportunity to obtain a good or a service. It's still a sale, but it's the sale of an intangible.
Here's a little matching quiz for you. I will post correct answers tomorrow.
A. I make a generous gift to my business school every year, as part of a five year commitment that I keep renewing. This is the largest individual item on this list.
B. A number of annual donations to worthy causes
C. One of these annual gifts is to the Salvation Army, who gets about the same amount as the others in B above
D. I recently made a campaign contribution to a candidate for leadership of a political party
Here's what comes back. See if you can match up the list below with the gifts above:
[1] and [2] Handwritten and personalized thank you card comes from two of these
[3] A tax receipt, followed up by mailing labels and a request for more funds
[4] A form letter
Can you match up correctly?
Find out tomorrow.
