Greenbook, in conjunction with my buddies at QRCA, have just come out with a directory of New Qualitative providers.
Quite apart from the fact that I am listed in it... you would find it useful for a few other reasons:
- Great basic articles telling you what you need to know about various methodologies. Well written by experts Betsy Leichliter and Jay Zaltzman
- Details and contact information for the major platform providers
- Listings for researchers experience in these methods
You can get a hardcopy for $29, but check out the digital version for free, here.
There's also a blog (I'm writing there too), which has some fantastic contributors, all people who've done a fair bit of heavy lifting in new methodologies, and will be sharing best practices, new ideas, and whatnot.
It's good news to finally have a resource in one place, and I'm sure it will grow as providers seem to be expanding continually. Many of these providers were simply lost in the giant directory that has everything from survey sample to focus group facilities listed.
So now we have resources in one place, plus information too. And that's just great news for practitioners and clients!
