During difficult economic times, lots of people take the opportunity to "reboot" by going back to school. Of course now, you need serious dough to do that.
Book retailer Indigo is positioning to tap into that trend by offering "the 12 month MBA" featuring "24 books, 12 months. $0 student loans." The additional pitch is an opportunity to discuss the books on the Indigo Community.
Very clever idea. And not a bad selection of books, either. (With the exception of Who Moved My Cheese, which surely must be added by way of contrast.)
Who else do you see that is doing some clever recession marketing?
