Humor in advertising: Goldstar's "Thank God You're a Man" campaign

These images are just hilarious. And they work because they tap into essential truths and beliefs.

Susan's take

Get yourself some insight into the essential truths and beliefs of your target segment. Then take those insights to some really creative people.

Acknowledgments

The campaign was produced by McCann Erickson in Israel, according to Ads of the World

I heard about it from Walter Derzko