Brandchannel, a creation of Interbrand, just published a white paper about how to write a good RFP for your agency. Short and to the point with a good list of dos and don'ts. For my take on the the qualitative research equivalent, check out Painless Insight Planning.
Wells Fargo joins the list of banks now on Twitter. The feed is called Ask_WellsFargo and is staffed by a guy named Joel. Interesting idea -- instead of pushing marketing messages, he's answering questions. This seems a lot more customer centric than most corporate social media efforts. Just making themselves accessible. Wachovia and Bank of America also have Twitter feeds.
I've written about Vialuna's amazing personalized direct marketing campaigns before. And they have done it again. They sent me a cassette tape with this label: www.HaveWeEvolved.com/SusanAbbott. I was looking at this tape, thinking, "How am I going to play this thing?" Which of course was their brilliant point entirely.
