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I stumbled across Burger King Studio recently. This is BK's project to engage hipster artists in major cities, and have them create designs that can be screen printed on T-shirts. This seemed like a very creative and edge promotion to me.
These seemed like the perfect item to illustrate a number of interesting trends for a client project I am working on. My plan was to order a couple of these shirts, designed by yours truly, and give them away as prizes at a client offsite. Or if they were really cute, wear one and give the other away.
There were three little annoyances in the shopping cart phase.
First -- you could only order one of a design. Second -- even clicking "back" to see if there is some way to order more appears to wipe out the design you spent loving time creating. Turns out you can order more, but you have to create them one at a time.
Third -- only after you put all your information in do they tell you that they don't ship outside the US. But I had a Whopper with cheese only last week. It's pretty much a global company, although clearly a local promotion.
What really annoyed me was their D'oh. Like I'm the idiot here.
However, it's easy for websites to find out where I am. Hulu, the re-broadcaster of all things television, won't let me watch anything at all. At least they're polite about it.
A few observations:
Avoid indulging in making people feel like idiots. [Unless of course you are a blogger or a journalist, in which case that is part of your job.] If you are building your brand, you can be edgy and still be polite.
I've been a BK customer for years. I actually go out of my way for BK versus McD. I was prepared to wear their brand imagery on my body! [Something I have previously only considered with Vespa.] And now I'm ticked.
