When the CFL realized their fan base was aging, they decided to take action. One of their most interesting steps has been offering classes in football to women, called Football 101.
For a reasonable fee ($35 - $60 depending on the team), women get up to four hours of education in football which includes meeting the players, touring the locker room, trying on equipment, getting a team playbook, learning what all the terminology means, refreshments, and tickets to a future game.
Not only has this been successful in attracting fans, it builds strong fans who feel connected with the players that they have met.
There are plenty of businesses where the intimidation factor is huge, from opera to rock climbing. By helping customers become part of the in-the-know group, you can build a better experience and loyalty.
