We're all fuelled up on chocolate-filled croissants and coffee, and ready to learn more. The gentleman beside me has an Elite luggage tag, which instantly made me wonder many things. Great badge value in those tags, isn't there? It says "I travel a lot," "My company pays for it" and "I always have lounge access." Such is the life of a qually, always observing and overanalyzing.
Next up, Chris Long from SAS, who is talking about marketing analytics and where that is going. Most of his slides are kind of complicated, and have a zillion logos on them, representing the MANY players in social media and marketing analytics.
I do like this graphic, a chart that explains social media.
- Twitter - I'm eating a donut
- Facebook - I like donuts
- YouTube - how to eat a donut
- Instagram - vintage-looking donut
- LinkedIn - my skills around donut eating
- Foursquare - where I eat donuts
- Pinterest - a donut recipe
- Last.fm - now listening to "donuts"
- G+ - I'm a google employee that eats donuts
- I might add, Quora - "how to build a donut business"
Mr. Long says Canada is 1.5 to 2 years behind the global technology curve on social media. From a business / marketing / analytics use perspective. Which suggests there will be more adoption of social media analytics by business, by mainstream media.
How companies will use social media: foresight, brand protection, marketing, sales.
He says we need to understand four dimensions of social media. Conversations, content, context, connections. For context, think Marshall McLuhan, "The medium is the message". Very true - seeing something on Facebook vs Twitter says something to you just because of the context.
My biggest takeaway from this presentation: the slide people will remember and talk about is the one I captured in the bullet points above. It's the one that tells a human story.
Questions on how to use social media data yield surprisingly obvious recommendations -- like monitoring and responding to what people say about your brand. It seems like you don't really need this kind of sophisticated tool to do something like this. My take: we are at the nascent stage in learning how to effectively use all this analytical horsepower.