I was talking to an executive recruiter recently, who was describing the process of hiring people for middle management and executive level roles. [No, I am not looking for a job, we were sitting beside each other at a Strategic Coach workshop].
I learned that the hiring company's on-boarding process - how good it is -- makes a big impact on the likelihood that the newly hired executive will be a success.
"Great opportunity to expand your services", I suggested."Help your clients manage the on-boarding to ensure it is successful".
Many product and service categories present this opportunity, and you should always look for these methods or approaches. It's simple, really, as the diagram shows.
Every activity has a bigger context. The context might be emotional / motivational. But it might be functional. Or both.