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Categories
- Advertising
- B2B
- bathroom blogfest
- Book Reviews
- Books
- Brain science
- Change Management
- Co-creation
- Customer Experience
- Customer Power
- Customer Process
- Deep diving human behavior
- Economy Watch
- Environment places and spaces
- Financial Services
- Focus Groups etc.
- Getting Inspired
- Innovation & Design
- It's a mystery
- Know thy segment
- ladiesrooms
- Loyalty
- Marketing
- Marketing Hope
- Marketing Research
- People in Organizations
- Personalization
- Rants
- Relationship
- Social Networking
- Strategy Stuff
- Talking to Customers
- This just in
- Travel
- Trendwatching
- Web/Tech
- Weblogs
Subscribe
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Bookshelf
Dona Vitale: Consumer Insights 2.0: How Smart Companies Apply Customer Knowledge to the Bottom Line
Fantastic book. Has an excellent case study about how customer insights were gathered an used. I met Dona at a conference, and got a lot out of her talk, and I feel the same way about her book. (****)Roger Von Oech: Whack on the Side of the Head
Interesting ideas about how to be more creative in your thinking. Is making me want the Whack Pack. (***)Richard Dawkins: The Selfish Gene: 30th Anniversary edition
Excellent book, really a mind-opener, especially considering it is 30 years old. (*****)Tim Hurson: Think Better: An Innovator's Guide to Productive Thinking
Excellent book. Sets forth a step-by-step innovation / productive thinking process that anyone can use or learn from. Very straightforward, and lacks a lot of the gobble-de-gook of other books on innovation. Good diagrams, good exercises. (****)
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