I'm a big fan of having people take videos and pictures of events in their lives, whether that is using an ATM machine or walking their dog. And with smart phones, handhelds and tablets, all of this is just so much easier to do. So I'm of course interested to see what kinds of things Caroline Fletcher will be showing us.
Why use mobile video ethnography:
- genuine behavior
- creative expression
- cost effective
- pre-post task - review footage together
There are so many ways to approach qualitative research projects, when do these approaches make sense?
- when people would not want a researcher there. e.g. carving the Thanksgiving turkey, other private or special moments
- capturing pain points, like setting up HDTV, setting up home internet WiFi, IKEA furniture assembly