This morning we are hearing five-minute presentations from companies offering new solutions.
Here's what captured my interest:
Cognographics Xyte -- looks like a variation on MBTI -- interesting notion.
Emotive Analytics -- for sheer entertainment value, they did well. Not sure what they do though.
RJ Metrics -- SaaS that works with an organization's own data warehouse. $500 per month plus 7 day implementation caught my interest. Quirky, Shutterstock, Fab and ModCloth are using their metrics. This seems to offer real possibilities for smaller businesses to really do something with their data. Intriguing. RJMetrics.com. 30 day free trial. Robert J Moore.
Visual Cue -- I talked to this guy at a break yesterday, very interesting company. This tool takes large data sets and metrics and makes the data more usable by a human being through visualization in real time.
Chaordix -- they call it crowdsourcing, but it feels like a large community to me. I saw them at the MRIA conference a couple of weeks ago.
Mesh Planning -- no idea what they actually do, but apparently HBR has endorsed them as something genuinely new and useful. http://www.meshplanning.com/
Best quote: Jeremy Bullmore: "People build brands as birds build nests, from scraps and straws we chance upon."
Ideas to Go -- Innovation Engineering. This feels like an agile approach to classic creative problem solving and innovation approaches. Break things down so that you can complete full cycles every 7 days. Nice idea, but feels like a really well-packaged approach to what lots of organizations (me too) are doing for clients. http://www.ideastogo.com/
Embee Mobile is an enterprise crowdsourcing applications -- sets people up with free mobile services in return for having them provide insights/do tasks. Device agnostic, meaning it is a better solution for emerging markets. Sounds like a really different approach to an access panel. Looks like it crosses over from insight gathering to creating viral marketing. http://www.embeemobile.com/