Every time I go to a conference, I take these great notes that I plan to blog about later. Of course, I never get back to it. So this week, I'm going to attempt to assemble clever, insightful and engaging nuggets and post them immediately for you.
First observation: this conference is paperless. There's a Bizzabo app with the agenda, but you might need wifi to log in (as i do). Conferences really need to start putting up a big banner with the passcode, instead of hiding it secretly somewhere. Curious to see how this will work. Will we all be stumbling around trying to figure out what's going on?
Charles Vila, a big cheese (big soup?) from Campbell's is talking about the digital revolution and how it is affecting everyday life. e.g. Facebook is blamed for 20% of divorces. we are all using multiple devices when we interact together at home, while watching TV, a movie, or anything else. (I like the phrase "alone together" to capture this phenomenon.)
"We are gathering insights very differently from what we did five years ago. And we will be gathering insights differently five years from now." He is asking vendors to help him get there. One of the changes made internally? "We have swapped out the Blackberries [of our staff] for iPhones, because that's what the consumers have."
"We need to be looking 10 to 15 years out, in order to make better decisions for today."
From vendors, he wants new solutions that will help him grow his business. New methods for gathering insights, activations. "Speed wins." OK, Charles, that's why I'm here at the conference. Great place to start.