I stumbled on this great article about e-mail subject lines. Which must be very compelling, or no one will read the rest.
It's just more WIFM, right?
Most surprising to me were some of the "don't" items. Such as don't mention a big discount, (smaller discounts work better), don't ask for help of any kind.
FREE, of course, is not a discount. FREE is it's own special thing.
Let's hope some of the people mailing us this year read this post, and make their endless e-mails a little more worth looking at.