I'm continuing the thread from the last couple of posts where I spent a brief period in Manhattan, and was flooded with insights.[Something of a professional problem for people like me, we never shut it off.]
After speaking at an industry event held on a Friday afternoon, there was a wine and cheese reception. An event like this in my city would have people being very cautious about their wine consumption, and many people would not have any, because they were driving.
But at this event, almost everyone had a glass, and some had two or more. I don't think a single person drove themselves to that meeting. (see the earlier post about parking).
Context influences a tremendous number of behavioral decisions your customers make every day of the week. Without a little insight into context, you can make really dumb mistakes. On the other hand, having that nugget of insight can help you find opportunities that no one else has found.