I was reading @techrepublic's take on Microsoft's video of the future of computing, which was interesting, but left me incredulous about a couple of things.
All of this cool information at people's fingertips -- no reference at all to the creation of content, just the usage of it. When I looked at all this information that businesspeople were manipulating, totally absent were the folks slaving away to create all these awesome graphics. Also absent were the links to information gathering that would need to be present in day to day operating systems of all sorts that would gather this in-the-moment useful data.
Where's the advertising?
More to the point, from the marketer's perspective, none of these applications had any obvious commercial involvement, such as sponsorships or advertising. People in this video search and find with no spam, just useful and well-formatted information organized in highly logical ways. Like the recipes, for example. If only.
So, this version of the future is kind of the StarTrek future -- remember how money never seemed to be an issue for anyone at all? No advertising present anywhere. No intrusive interruptions with sales calls or unwanted messages. Consumer culture had disappeared.
What about biometrics?
Another major trend that is missing for me is the biometric connection. A lot of people are tracking their own biometrics, and there are apps and online communities dedicated to this topic. I would have thought I would see some evidence of my devices helping me track these things automatically -- such as the woman travelling being reminded about her jet-lag strategy, or something like that.
What about smart films?
The see-through refrigerator door was nice (especially when your fridge is as tidy as theirs!), but not as interesting to me as window film that can be adjusted as to opacity (not there). Smart films are something that we would expect to be seeing a lot more of soon, but not present in this world.
So for me, it was all about "what your handheld and tablets might look like". [Okay, those looked like smart films, maybe] Sad to see that keyboards and the accompanying ergonomic strains are not expected to improve.
Is the future of computing really going to be this antiseptic? I sure hope not. [Except for maybe the translating-enhanced-reality glasses, which were pretty cool.]
If you really want to see the future of computing, I think you would be better off checking out some of the best scifi and speculative fiction. It's still way more out there than this video.