Was just checking out my Twitter feed, and saw something interesting from @thealzel. I know that @thealzel only posts brainy, thought-provoking stuff, usually related to her VC work. So when I saw "Time waits for no one. I like the shot of the last poster of this video," I thought I would click through.
It's a lovely video. Watching it, at first I thought it was a video from Sunnybrook Hospital. It's not. Then I became so absorbed wondering where it would go next that I forgot to wonder what the message was.
At the end, I looked down at Tungle and thought: "I've never heard of this." And took a few minutes to click through.
Turns out Tungle is a linked calendar service; something I was looking into recently, but didn't find anything that seemed to meet my needs. This might.
OK, it's a hideous name. It sounds like the name-tag on a Beanie Baby.
But their video made me look.
It works because it doesn't address the issue directly. It comes up along side you and reminds you that your time is important. That you can do amazing things in small amounts of time. It feels like a connection to what's real and what's important. And reminding you of that earns the right to a click.
So simple. So complicated.