KAWASAKI, VIRGIN AMERICA’S PORTER GALE, INTUIT’S SETH GREENBERG,
EDELMAN DIGITAL’S STEVE RUBEL AND PAUL SAFFO
Conference Focused on Twitter for Business to Be Held May 31 at
San Francisco’s Hotel Nikko...Technologizer founder and editor Harry
McCracken will provide the official live Twitter feed.
Let's do a little deconstruction, shall we?
MC Hammer --> Celebrity Twitter feeds make sense. It's just People and US with a live feed. Hardly a dialogue
Guy Kawasaki --> another personal brand. Makes sense for him, too, to keep his high profile.
Virgin America --> using it to respond to individual questions and highlight deals. Gives people a place to rant or rave. The more effective business approaches to Twitter seem like this to me. Opens a door to accessibility to the corp. that has been pretty closed until now.
My Take:Yes, Twitter has it's uses. But there will be lots of abuses, too. It's not a magic bullet. And you can hardly call a Q+A function a "Twitter Strategy". Or perhaps I just don't get it.
One of the things Twitter is not, is a way to reach young adults. They are less likely to be on Twitter. The most likely group? 45 to 54 year olds. Next most likely: 25 to 34. All that texting you see young people doing with their phones? It's much more likely to be some kind of SMS or instant messaging application. They're sure not reading the tweets of their twittering parents.
Resources:What Mr. Kawasaki has to say about using Twitter: (It triggered a lot of commentary)
Twitter Traffic Explodes, by Sarah Radwanick, at ComScore. Found the link on Guy Kawasaki's Twitter feed, but he didn't post the link. Annie Colbert, one of his ghostwriters did. Except she signs her tweets, so she's not really a ghost unless you don't know what the initials AC at the end of the posts mean. See how complicated this thing already is?
Twitter Older than it Looks, by Alexei Oreskovic at Reuters. Courtesty of the ComScore story.
[edited 5May09 to shorten the PR blast quote]