I want to give you a smile in these bleak times when doom and gloom are everywhere -- in the skies, and in the papers.
So I've got something amazing to show you. Check out the image of the direct mail piece below. Notice anything odd?
Now this is clearly a product targeted to women. That would be, for the most part, names with an honorific like Mrs., Miss or Ms. Not the Mr. that it was addressed to.
Conditions are challenging for marketers everywhere. These are times that call for original thinking, and often, for stepping back and maybe not doing what everyone else is doing.
And while you are at it, you should ensure you are spending those scarce marketing dollars in the most effective way. [Hint: clean those e-mail lists.]