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Wishing you the best of the holiday season (whichever holidays you celebrate!)
I'll be off trying to stay warm and ski off the extra calories, but keeping a close eye out, as always, for interesting things to write about soon.
Thanks for reading, for commenting, and generally keeping the alternative media world rolling along!
- Susan
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Dona Vitale: Consumer Insights 2.0: How Smart Companies Apply Customer Knowledge to the Bottom Line
Fantastic book. Has an excellent case study about how customer insights were gathered an used. I met Dona at a conference, and got a lot out of her talk, and I feel the same way about her book. (****)
Roger Von Oech: Whack on the Side of the Head
Interesting ideas about how to be more creative in your thinking. Is making me want the Whack Pack. (***)
Richard Dawkins: The Selfish Gene: 30th Anniversary edition
Excellent book, really a mind-opener, especially considering it is 30 years old. (*****)
Tim Hurson: Think Better: An Innovator's Guide to Productive Thinking
Excellent book. Sets forth a step-by-step innovation / productive thinking process that anyone can use or learn from. Very straightforward, and lacks a lot of the gobble-de-gook of other books on innovation. Good diagrams, good exercises. (****)
