I'm headed to Mt.Tremblant for some downhill skiing over Christmas.
Quite a while back, we decided to forgo humping equipment all over the continent and just rent good stuff wherever we happen to be. Quite apart from the cost savings, it's so convenient.
Usually, you still have to hump the stuff to your on-hill accommodation. But not anymore!
Here are a couple of the new service innovations Tremblant has introduced:
 for a mere $10 they will put the stuff in your hotel's ski locker, ready and waiting for you. At the end of your stay, you leave it in the same place.WOW, I say! Fantastic idea!
If you want to look for some little innovations like this, the place to start is by creating a process map of a given experience. Identify every single step, no matter how small, that your customer or prospect goes through. Write these down. Mix them up. Look for patterns. Look for emotional highs and lows. Figure out how to save time, reduce hassle, move some of the work to another place or time.
And voila! You have a service innovation.