Who couldn't use a few super-hero tricks this week? You can turn yourself into a super-hero at the Kodak "Make Me Super" site.There's a little video with a song -- customized with your name even! And you can order fun accessories.
It's a promotion, yes. It's not world changing. it's just for fun.
There's a nice piece on this campaign by blogger Karen Hegmann. I like her point about the use of narrative, and giving people permission to have fun. When so many things seem to be going wrong in the world, fun will take on a lot of importance for people.