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There seems to be an endless appetite for amusing ourselves with frippery. Here's the LOLcat I made today.
What I am wondering is this... is there anything on your web site that is designed only to amuse, only for the sake of amusement? Or is it all sales, sales, sales and more sales?
Just asking.
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Dona Vitale: Consumer Insights 2.0: How Smart Companies Apply Customer Knowledge to the Bottom Line
Fantastic book. Has an excellent case study about how customer insights were gathered an used. I met Dona at a conference, and got a lot out of her talk, and I feel the same way about her book. (****)
Roger Von Oech: Whack on the Side of the Head
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Richard Dawkins: The Selfish Gene: 30th Anniversary edition
Excellent book, really a mind-opener, especially considering it is 30 years old. (*****)
Tim Hurson: Think Better: An Innovator's Guide to Productive Thinking
Excellent book. Sets forth a step-by-step innovation / productive thinking process that anyone can use or learn from. Very straightforward, and lacks a lot of the gobble-de-gook of other books on innovation. Good diagrams, good exercises. (****)
