For a few years I was pretty hooked on some interactive games like Myst and Riven, and their successors. In particular, I loved the design aesthetic -- kind of steam punk'd (before I'd ever heard that word!)
When I went to look at stupid.ca today, it immediately reminded me of the world of computer games. I don't know how successful this campaign was, but it's pretty innovative work. Definitely worth browsing around on your own. I captured a few screen shots to whet your appetite.
[I'm still learning to use my new Bamboo Fun, so please excuse the sloppy handwriting]
There are things to interact with in every room. It's not neat, it's messy. There are teens hanging around doing not much.
The briefing room below was the closest thing to familiar propaganda. I didn't stay long to see the movies. But the tone might have appealed to someone in their teens -- hard to say.
I loved that I could start or stop the movies, or anything else, at any time, and it was all under my own control. I never felt trapped. [Skip intro anyone?]
I wish more of the nutrition and green-living information we are getting crammed at us every day had this much fun-factor built into it.