We all hold certain truths to be self-evident. Unfortunately, we are often wrong. This is one of the things that culture can blind us to.
Here's a good example, that I assumed was an urban legend, but according to Snopes it isn't.
It's a guide to making women more efficient at work from a 1943 trade magazine called Mass Transportation. It contains a fair bit of idiocy, and a lot of ideas that we have discarded today, at least as far as hiring women is concerned. [I daresay the transportation industry is not noted for its liberal thinking even today, so they may have been a bit outside the norm in 1943.]
Here's the thing: If you want to be innovative about your products, your services, your brand, you may have to rethink some conventional wisdom. The trick is actually recognizing the conventional wisdom when you see it. Because the conventional wisdom is so well understood, it often isn't spoken about. And some of it is still true, like the bit in this article about having uniforms that fit people. [d'oh]
Acknowledgements
Thanks to Jean [aka my Mom] for sending this along.
Images from www.Snopes.com, a great source for checking out things that just look wrong, and often are. But not always
