Apparently the United Kingdom is considering a new motto. Naturally, the droll Brits are proposing many laugh-out-loud possibilities. I think Dipso Fatso Bingo ASBO Tesco is my favorite, as reported by the TimesOnline.
It reminded me of the irreverent slogans that people create for commercial brands, to capture the essence of their customer experience. Perhaps you'll remember a few of these, and feel free to add your own.
IBM - "We're arrogant, and we should be"
Microsoft - "We put the work in networking" and "The glue that holds your problems together"
Apple - "If you wanted support, you should have bought Jockey"
A great list of bank slogans is here. My fave, for UBS: "You BS, so we BS"
A related category is what the letters really stand for. Here are a few I've heard:
Technology companies are a popular target: IBM - I've Been Moved; HP - Help Please
The car category is rife with these: FIAT - Fix It Again Tony
As is banking: TD - Turn Down Bank; NCB - Never Coming Back.
The cellular industry, so rife with acronyms, is fertile ground for this sort of fun: enormous list here.
Doesn't it make you wonder what your customers would say if I put this question to them? "Come up with an irreverent slogan for Company X."