When I heard about MOO cards, I was so tickled I had to have them. And now my blog has its own business cards, with graphics used in the blog.
MOO cards are smaller than a business card, and printed on very nice stock. They arrived in a little white plastic box with a colorful label, and a card that says "Yay! You're our new best friend." Another MOO card, of course.
What's the beginning of the experience like?
What a delightful thing when it arrived, looking more like a new i-Pod than a box of business cards. It made me realize how deficient and un-exciting the arrival of a regular box of business cards has been in the past.
If you want to re-think customer experience, you might consider what the 'unpacking' or 'entry' point looks like. Is there anything to delight the senses? Do people enter your premises with anticipation?
Personalization and Co-Creation
Moo lets you create your own card using a simple online interface. If you want, you can upload your own photos, and slide a little editing window around on each one to pick exactly what will go on your card. Up to 100 different images. [At last, another use for all those graphics created for the blog!!!] Or you can use MOO's images.
These are cards I would hoard if I didn't want so much to share them.
And they arrived faster and more painlessly than any business card I've ever ordered. Okay, they don't have custom print colors, but so what. They are uniquely mine. Something MOO and I created together. And of course the unit cost is much higher than a regular business card, but the value is so high, it feels like a bargain.
So now my blog has its own business card. It won't be original for much longer, now that I've told you. So don't tell too many people okay? Only the cool kids.