Media in Canada reports that Bank of Montreal has added a couple of interesting extras for their clients.
First, a podcast series offered by the private client group. Yes, we've heard of these before. But this time, they're using a household name journalist, and genuine personality, Pamela Wallin. Wallin recently finished a stint as Canadian Consul General in New York City, and is now Chancellor at the University of Guelph. Most Canadians know her as a great interviewer from her days on radio and television.
♥♥♥ Now we're talkin'! You want people to listen to your podcast, you need to give them a voice and content worth listening to.
They are also launching a concierge service for the BMO Harris private banking clients, to help with such things as concert tickets and vacation bookings.
♥♥♥ I don't know if this will bring in business, but I bet it works from a loyalty perspective.
References:
"BMO thinks outside the bank", by Annette Bourdeau, Media in Canada , March 9, 2007
