This morning I received an e-mail from speaking coach Mark Bowden. He had been interviewed on CBC Television about the local mayoralty race. And he included a link to YouTube where he had uploaded the video clip.
Brilliant small business marketing! He gives people the chance to view the clip with an easy link and load, rather than sending us to an archive that may have the clip embedded in a longer program. He adds his one-slide marketing message at the end. And he doesn't even have to host the bandwidth for this.
I expect we'll be seeing a lot more of this.
