Neuromarketing is the latest hot trend in research circles. Stuffing people into MRI machines and then showing them advertising, and that kind of thing. If you want to find out what's up with this stuff, you can attend a free web-cast on this topic Nov. 2, sponsored by the Qualitative Research Consultants Association.
Neuroscience seems to be the latest buzz in the research world. There’s as much fear as there is wonderment about it. The purpose of this presentation is to define what neuroscience is and means in the research world, exploring the latest developments and their bearing on qualitative research. It will debunk the myths and set out a set of principles which can be used to inform and substantiate qualitative insight. One of the topics covered will be the neuro principle of ‘hardwiring’, which tells us why people so annoyingly always seem to remember old campaign messages despite millions of dollars being spent on later, more up-to-date campaigns – and what can be done about this.
"Brains and Brands: How Neuroscience is Impacting Marketing and Market Research"
November 2, 2006
12:00 – 1:30 p.m. ET (GMT -5)
(Note: registration is free, and will also give you access to the archive of other great web-casts, all sponsored by the association to educate our clients and the public. Don't you wish everyone did this?)
Paco's coming to town
If you are in the Toronto area next week, you can take in a good one-day conference on qualitative research, and also hear Paco Underhill (author of Why We Buy and Call of the Mall) speak on Friday, Oct. 20. It's a joint event sponsored by MRIA and QRCA, about 200 people, and a nice location to boot. Details here.
I am volunteering on the conference evaluation committee, and we've done some pretty radical overhauling of the evaluation forms. (Some of it is even printed in color! What will they think of next!) I'll show you what we did and tell you how it worked in a couple of weeks.