Springwise reports today on a new trend designed to serve all those independent workers who don't have traditional offices.
The Hoxton in London UK offers office space for rent by the day at reasonable rates, converting underutilized business centres into revenue sources. They call themselves an "Urban Lodge".
"Each room is kitted up with a desk, free WIFI, telephone, and private bathroom. Just bring your laptop and you are ready to make your day pay."
The Coffee Office in Windsor, Canada is a similar concept, designed to serve the independent worker, using more of a membership model.
"A 'Built for Business' Club for today's Mobile Business Warrior with hi-tech meeting and business centre amenities available at affordable membership rates. It is the meeting place of choice for today’s busy professionals – a functional setting away from the office that helps build on their success."
The look of this one is very reminiscent of a frequent flyer lounge in an airport, which makes sense, as these things are designed to serve similar customer needs.
Everywhere I look, there are trends related to serving the growing number of independent workers. Personally, I don't think this group is going away any time soon, and in fact I seem to meet more young people taking this route all the time. So if you aren't thinking about them as a segment with unique needs, you may be missing big opportunities.