Don Shultz at Shift-This asks the question:
Is your brand based more on the dreamy aspirations of executives than the real perceptions of the market? This multiple-choice quiz determnines whether your company's branding efforts are strong, unified, comprehensive and rooted in customer reality.
I took the quiz, but was not brave enough to see how well I did -- after all, this is a guy who has an image of a fly crawling around on his site, and I hadn't yet finished my first coffee. But it's a good quiz, and will shake you out of any complacency you might be feeling.
Thanks to Ruth Lukaweski of the MRIA's B2B Committee for bringing this site to my attention.